The Zone-Musical Ticketing App
A musical is a form of theatrical entertainment that combines music, singing, dancing, and spoken dialogue. Musicals have continued to evolve and remain a popular form of entertainment today, with new shows being produced and performed all over the world. It has a huge market and long history. However, there is currently no convenient and specialized digital ticketing platform for musical theater tickets to meet this increased demand.
I have taken on the challenge of creating a musical theater ticketing that not only offers a convenient and efficient purchasing experience but also serves as a community that understands the needs of musical theater enthusiasts.
DURATION
5 Weeks
TEAM
Solo Project
ROLE
User Research
User Testing
Branding
UI Design
Why Musicals?
$4.9 BILLION
The size of the theatre market in U.S. was about $4.9 billion in 2021, but a good app for that market is hard to find.
OVER 150 YEARS
Musicals has a history over 150 years history at the end of the day. It is of great historical and cultural significance.
What's the problem?
1
TIME COST
Time cost of browsing different websites to collect information.
2
CHANCE LOST
Miss shows due to information update delay.
3
SOLITUDE
Difficult to find a platform for musical enthusiasts.
4
INCONVENIENCE
Finding a convenient and reliable way to purchase is a challenge.
5
PERSONAL RECOMMENDATION
Wanna have a personalized recommendation for musical plays
Where is oppotunities?
1
SAVE TIME
The need of a platform to provide more comprehensive information about musicals.
2
COMMUNITY
A community for only musical fans, know what fans love and expect.
3
A CHANCE
A chance for more people to know the form of musicals.
COMPETITOR RESEARCH
2x2 Matrix
COMPETITOR RESEARCH
The 2×2 Matrix is a visual tool that consultants use to help me find oppotunities and make decisions.
Musical is a very visual and distinct form of stage. The simple and intuitive UX can better reflect its style. More social elements can solve the pain point that users want to have a dedicated platform and information channel for musical fans. As a result, the management of the simple ux and more social elements will have more possibilities.
FEATURE ANALYSIS
COMMUNITY AND INFO
The purpose of feature analysis is to understand what services and content other competitors in the market provide, and then determine what it should provide according to the positioning of my own product.
Among other features, I focus on adding customized, community-based services. On that basis, I hope to provide as much information and material as possible about musicals. That's why I pick these features.
25
mins
USER TESTING
User testing allows me to gain a deeper understanding of my target users, including how they behave when interacting with your product or service and what they expect from the experience.
This is an interview for random testing of people in my app’s target group. I choose to choose targets in a drama bookstore (an occasion highly connected with musicals).The test lasted about 25 minutes, including background questions, test tasks, feature ranking, and the final feedback session. The tester was asked to browse the wireframe of the app on his mobile phone and complete these projects.
RESULTS
100%
of the articipants can understand the overall process and main concepts of my wireframe.
80%
of the articipants skipped the interest selecting section.
100%
of the articipants watch musicals with others.
0%
of the articipants experienced difficulty using the product.
“
I’m excited to see what it comes to in the future. I’m looking forward to buying my ticket on it.
— Zack
”
FEATURE RANKING ANALYSIS
POSITIVE
FOR YOU (recommendation)
-
Competitive features
-
A good way to learn more about musicals
-
very helpful to establish personalized recommendations
-
unclear icon
INVITE FRIEND
-
helpful function to someone who like to go to theatre with other
-
Functions that can promote friendship
-
unclear details, If I need to invite friends, how can we ensure that our seats are together?
SHOW INFO
-
Like the pictures of information about the performance and cast list
-
straight forward
-
need to clearify detailed rules for different theaters
BUY TICKETS
-
very straight forward
-
clear information layout
-
lack of some detail infomation about policies or rules of tickets
PROFILE PAGE
-
Like the pictures of information about the performance and cast list
-
straight forward
-
wanna see what I have watched there
different language opions will be helpful
NEGATIVE
PERSONA
Persona is a fictitious character, representing your target users. It allows me to better understand the target audience and make design decisions accordingly.
USER JOURNEY
A user journey is a path a user may take to reach their goal when using my app, it allows people to visibly identify pain points and the solution to them.
The competing features of my app are the personal recommendation and the community, that is, the friend system and the recommendation. In the app, so those features are highlighted. Reliable and convenient channels are also one of the pain points of users, so I added this part before payment. Basically, my software is a ticketing software, so I added the purchase and payment phases at the end.
SYNTHESIS
BRAND STATEMENT
An invitation for you to JOIN THE ZONE of Musicals !
BRANDING
values/ brand characters
Easy
Listening to musicals should be an enjoyable experience. Feel relaxed and direct from the moment people buy tickets.
Relaxation/
straight forward
Connection
A bond between musical fans, between the musical world and the real world.
Bonds/Relation
Trustworthy
Reliable source of information, comfortable and reliable payment channel.
Reliable/Reputation
Passion
Musical is full of passion. The enthusiasm will dissipate solitude and make people no longer feel alone.
Emotion/Feeling
DESIGN Identity
Passion
The value passion can make people feel strength and emotion better, , which is conducive to building a feeling of community unity. It may also remind people of the features of the stage and lighting of musicals.
That's why I chose a combination of a powerful font Oswald and a single and light font Segoe UI . The color palette I choose refers to the lighting effect on the stage.
FINAL DESIGN
START JOURNEY
SELECT LANGUAGE
Many theaters are located in sightseeing areas, such as Broadway, so they attract many tourists from different regions. More language options will help them better understand musicals and bring better experiences.
YOUR STYLE & YOUR SHOWS
Learn more about users' preferences and interests before using. In this way, we can provide better recommendation services, and at the same time, users can get started faster.
HOMEPAGE
FOR YOU
As the first page to start using the software, its content is more personal and more relevant to users. This page contains the user's favorite shows and casts, followed by daily recommendations and friend circles. It is convenient for users to open the software at any time and find the news and trends they are interested in at the first time.
DETAIL PAGE
INFO
It provides the time and place of the show, as well as text and video introduction of the plot. At the end, there are relevant news recommendations to help users understand the musical in an all-round way.
VENUE
Provide detailed location of the theater and quick navigation.
COVID PLAN
Quickly provide COVID-19 prevention and control standards required by theaters in different regions.
You can quickly invite and help friends buy tickets together. This feature encourage users to invite others to go out with them in the app, and shorten the distance between them and their friends. Some discounts are offered to attract more people to use this app.
The normal way to purchase tickets.
PURCHASEE
STRAIGHT FORWARD PURCHASE
A fast and convenient way to buy tickets. The user needs to select the time, number of people and seats, and finally confirm the order details to purchase the ticket successfully.
A fast and convenient way to buy tickets. The user needs to select the time, number of people and seats, and finally confirm the order details to purchase the ticket successfully.
OTHER
DISCOVERY
Users can define the search scope and quickly view the search history. If you don't find what you want, there are some recommendations at the bottom of the page.
TICKETS
Users can quickly view and search purchased tickets, and set alarm clocks or reminders for upcoming shows.
PROFILE
Includes your friends and favorite casts and shows.
